How to be Immune to Bans from Social Platforms

Your business sits on the back of social networks that don't care about you. What happens when a thoughtless engineer in a bad mood shuts down your business with a tap on his keyboard?

Everything you worked for goes dark. Your content is gone. Your fans are confused. Your revenue dries up.

It’s happened to multi-million dollar influencer like DrDisrespect (Twitch) and SteveWilldoIt (Youtube) . It's also happened to millions of others who run businesses too small to make headlines. I’m gonna tell you how you can make yourself immune to this.

There are 3 different stages of immunity. 1) Partial Immunity, 2) Strong Immunity and 3) Complete Immunity. If you want to build a business that isn’t built on the edge of a cliff, this will be a good read.

Stage 1 - Partial Immunity from bans:

Youtube BANS Ricky’s channel over a long weekend. Monday morning, Ricky’s heart drop into his throat as he looks at the ban email. His palms sweat, his heart races. Ricky runs a jogging channel called 1.5Legs. But he looks at his analytics, he still has money coming into his business. ‘Phew thank God’. That money will look like this over time if Ricky continues operating his business.

Graphic 1 - the red line shows revenue declining fast as Ricky loses his Youtube based Revenue.

Then declines slowly as he monetizes the fans he moved to his newsletter. He has to start from scratch on alternative social media platforms like Tiktok, so new fans are coming from there yet.

His business is on one social media platform BUT he always has a link in his video description that looked like this.

🏃 Free Weekly Jogging Insights: https://www.1-5legs.com/newsletter

That link guided his most devoted and profitable fans to a newsletter mailing list.

That link moved his audience from a 'borrowed platform', to an 'owned platform'. A 'borrowed platform' is any way you reach your audience that you can get banned from. An 'owned platform' is something like a newsletter, website blog or forum that you host. No one can ban you from something you own.

That group of devoted fans can still hear from him. Ricky can still promote his sponsors and products despite the ban.

Ricky is still in bad shape because he will always lose some followers as they no longer care about his niche. Without being able to get new fans in the door. His revenue will decline. BUT Ricky isn’t desperate…yet.

🔑1: Use social media to guide your most loyal and invested fans to a platform YOU control. Like a self-hosted blog, forum or email newsletter.

Stage 2 - Strong Immunity from bans:

TikTok BANS David’s channel over the 4th of July Weekend. Those bastards couldn’t wait until after the weekend where he's taking his kids to see fireworks? He won’t let TikTok ruin his time with his kids, he puts his phone away.

He runs a small furniture dropshipping business called 3Legs. Tuesday morning, David looks at the empty page which was his Tiktok channel. His heart drops, because he knew this day might come. He looks at the revenue of his business. It looks like this:

Graphic 2 - Red line shows David’s revenue dipping alot initially when he loses his Tiktok. Then beginning to grow again as he refocuses to his already existing IG Reels channel.

David’s revenue looks like this for two reasons.

One, because he has a forum he owns where he's gathered his most devoted furniture fans.

Two, because he always posted his short form content on Instagram Reels as well. Tiktok was his most popular social media platform. But David’s business isn’t dead by any means. He’ll need to refocus and double down on Instagram Reels instead. And he's considering adding Youtube Shorts into the mix if his audience is on there.

🔑2: Keep your foot in the door or more than one social media platform. Use both to guide fans to your own hosted platform (like we said above). If you get banned from your most popular social channel, you won’t have to start from scratch with others.

🔑3: Remember that Instagram and Facebook are actually one company. Businesses which get banned from Instagram, often get banned from Facebook too. Treat them as one platform.

Stage 3 - Complete Immunity from bans:

In some rare cases there have been people deplatformed from all social media at once. These are controversial public figures like Donald Trump or Andrew Tate.

Whatever you feel about these figures, alot can be learned from their situations.

Donald Trump created his own social platform called Truth Social, and now posts only on there. He's gathered his fans to his own platform where he can't get banned. His fans often repost or share his Truth Social posts on other Social Media platforms.

Andrew Tate has set up his businesses to have Stage 3 immunity from bans. In fact, if you’re in his demographic, you may not even realize that he's been banned! His content is still available on YouTube, TikTok, Facebook, and Instagram.

Andrew Tate’s revenue after his ban from all social platforms looks something like this.

Graphic 3 - The red line shows Tate’s revenue growing faster after his ban from all social media.

Yes, his revenue likely grew as a result of his banning. His ban spread awareness of Tate and his message, look at this Google Trends data.

Graphic 4 - The red dot is when he got banned. Attention on Andrew Tate peaked more than once after he was banned from all social media.

If you combine that with Tate's content still posted on all social platforms. It suggests that his business grew as a result of his ban.

The trick is that Tate doesn’t have an account with any of the big social platforms.

He runs a mailing list where he publishes a daily message to his followers. So he's already gathered his closest followers to a platform he owns.

Members of his audience edit and publish his clips on all the social platforms he’s banned from. They pass content filters by using codenames for him like ‘MrProducer’.

His fans get a cut of any sales they drive to his business, called The Real World (formerly Hustler’s University).

He posts interviews and content to a video platform called Rumble. Which is friendly to people like Tate, but not well known. His fans edit and clip that content. Those posts drive new fans to his business and mailing list.

🔑4: Create incentives for your audience to share your message.

Youtube Tyler Oliveira gifts his best performing audience clip $500 every week. Andrew Tate cuts his fans in on of every sale they generate for him. Podcasters 'Colin and Samir' let their audience monetize clips from their show. There's great power in incentivizing your audience to spread your message.

Podmate